Every business needs to invest in search engine optimization. Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The leading search engines are Google,Advantages of Search Engine Optimisation 2020. Articles YouTube, Bing, and Yahoo.
This blog is a warning to everyone that does not have an effective SEO strategy. You are making a huge mistake by not leveraging all of the below SEO benefits.
You are losing money every day your website is not optimized in the search engines.
Here’s why.
There are people searching for your products or services on search engines
There are over 3.5 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 4 billion searches per day. There are millions of opportunities for your business to become found on search engines. One of the most important benefits of SEO is that your customers are using search engines daily.
SEO pulls-in quality traffic
Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services. This is why the SEO industry is worth $79 billion in 2020.
SEO traffic is more likely to convert
SEO traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.
SEO increases sales and leads
SEO is not a myth. You will increase your leads and sales if you offer a valuable product or service.
However, you must invest in the best SEO strategy. With a winning SEO campaign, your business will be on its way to higher conversions.
SEO can decrease your cost per acquisition
Another benefit of SEO is that it is “free”. It is far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire the best SEO company. Unless you have experience in website coding and Google algorithms, you will need an SEO firm or agency to grow your rankings and reap the benefits of SEO.
SEO does not involve any paid advertising
You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising dollars, and invest them in more efficient areas.
Top SEO rankings provide 24/7 promotion
SEO is 24/7. It does not sleep. Yes, that’s another one of the benefits of SEO. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. Once you rank high in search engines, they will promote your business while you are sleeping.
SEO builds trust and credibility
People trust Google. They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing.
SEO is a long-term strategy
SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in the Google algorithm.
SEO makes your customers more informed
Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High SEO rankings allow you to educate potential customers. This indirectly builds trust, but most importantly helps them make an informed decision.
SEO influences purchasing decisions
SEO significantly influences purchasing decisions. This is because of the developed trust and credibility mentioned in our prior points. Use SEO to improve your conversions by significantly influencing the purchasing decisions of those on the web.
SEO increases your brand awareness and equity
Conversions aside, SEO will also build your brand e-commerce.partners equity. In other words, SEO will help people become aware of your brand. Awareness is important because your website visitors may not always be ready to purchase. However, by being aware of your offerings, they may purchase in the near future.
SEO increases customer attribution or “touches”
While your awareness is increasing, SEO will simultaneously increase your customer attribution points. Attribution is the number of times your audience sees your brand. The more times they see your business, the more likely they are to purchase from your business. Strong SEO rankings will help you dramatically increase your touchpoints with potential buyers.
SEO receives 90% more clicks than PPC
SEO trumps paid to advertise. This is because organic SEO listings receive 90% of clicks. Many users of search engines tend to skip paid advertisements. This is most likely due to their trust in Google’s algorithm. By investing in SEO, you will likely gain more traffic than the advertisers on the same keywords.
SEO can increase your website referrals
One of the benefits of SEO is that it will increase your website referrals. You will gain more website referrals from search engines. In addition, your website visitors are likely to refer your website to their friends. A strong SEO presence will you grow referrals, literally and figuratively!